Top 15 E-commerce Companies in Dubai & the UAE (2026)

The UAE is one of the world's fastest-growing e-commerce markets, powered by high smartphone use, strong logistics, and shoppers who buy online across every category. If you're researching the market, or planning to launch your own online business, here are the top 15 e-commerce companies in Dubai and the UAE in 2026, what they sell, and who's behind them.

1. Amazon.ae

The largest e-commerce platform in the UAE. Amazon entered the market by acquiring the homegrown pioneer Souq.com in 2017 and rebranded it as Amazon.ae. It offers the widest product range, electronics, home, fashion, groceries, and is the default marketplace many UAE sellers start on.

2. Noon

The UAE's homegrown giant, launched in 2017 and backed by Emirati businessman Mohamed Alabbar. Noon has grown into a regional powerhouse across the UAE, Saudi Arabia and Egypt, and now spans distinct verticals including Noon Grocery, Noon Food and Noon Fashion. It's the main local rival to Amazon.

3. Namshi

The UAE's leading online fashion and footwear destination, founded in Dubai in 2011. Namshi carries a large catalogue of international and regional brands and is now part of the Noon group, while keeping its own distinct identity.

4. Ounass

The Gulf's definitive luxury e-commerce platform, operated by Al Tayer Group. Ounass stocks hundreds of premium and luxury brands and is known for same-day, white-glove delivery, a benchmark for high-end online retail in the region.

5. 6thStreet

A fast-growing fashion and footwear marketplace by the Apparel Group, bringing international high-street brands like Aldo, Skechers and Tommy Hilfiger to shoppers across the UAE with trend-led lifestyle ranges.

6. Carrefour UAE

The online arm of Carrefour, operated in the region by Majid Al Futtaim. It's the go-to for online groceries and general merchandise, combining hypermarket range with fast delivery across the country.

7. Sharaf DG

Founded in 2005, Sharaf DG began as an electronics retailer and has become one of the UAE's most trusted online destinations for tech, appliances and gadgets, alongside its large physical stores.

8. Lulu Online

The e-commerce platform of Lulu Group's hypermarket business, offering groceries, electronics and household goods online with the reach of one of the region's biggest retail names.

9. Mumzworld

The UAE's leading platform for mother, baby and child products. Mumzworld built a loyal following as a specialist marketplace focused entirely on families and parenting essentials.

10. Sivvi

A popular online fashion retailer offering everyday wear, sportswear and lifestyle ranges with quick delivery across the UAE.

11. Desertcart

A global marketplace based in Dubai, Desertcart offers millions of products across electronics, fashion, beauty and home, specialising in sourcing international items for shoppers in the region.

12. Cartlow

A re-commerce specialist offering refurbished, pre-owned and open-box products with warranties, part of a growing sustainable-shopping trend in the UAE.

13. Basharacare

One of the UAE's best-known online beauty and skincare retailers, stocking a wide range of dermo-cosmetic and premium beauty brands.

14. Kibsons

A well-loved online grocer specialising in fresh produce, meat and household essentials, known for direct-to-consumer delivery without a physical storefront.

15. InstaShop

A Dubai-founded grocery and convenience delivery platform connecting shoppers with local supermarkets and stores. Its success led to acquisition by global delivery group Delivery Hero.

What founders can learn from this list

Two things stand out. First, the biggest names span every niche, general marketplace, fashion, luxury, groceries, electronics, beauty, baby, re-commerce. There's room for focused specialists, not just giants. Second, almost all of them started as a single clear idea and a trade licence. Amazon.ae was once a Dubai startup called Souq; Noon began in 2017; Namshi started with fashion in 2011.

Every one of these companies needed the same first step you would: a valid UAE e-commerce trade licence. That's the accessible part, you can own a UAE e-commerce company 100%, from as little as AED 4,888, and be trading within days.

*Company details are accurate to the best of our knowledge at publication and are provided for general information. Codeeo is not affiliated with, or endorsed by, any of the companies listed.*